This point of interest marks the place where Jesus was baptized and is now a pilgrimage site for overseas tourists, with the primordial landscapes of the Land of Monasteries. Added to this, is the clement neighborliness with Jericho and the Arab villages, which culminates in an unusual formula attracting international tourism. Around this center you can find Almog Junction, which combines commercialism and coexistence, Kibbutz Almog offering rural hospitality, Persimmon farms that bring ancient traditions to life, Vered Jericho's agriculture and B&Bs, and more.

The northern Dead Sea is an area with a distinctly international nature. It is fascinating in its combination of ancient heritage, clement neighborliness between Jews and Arabs, and its closeness to the Capital - Jerusalem. From the Land of the Monasteries near Qasr al Yahud, to Qumran, from the northern shores of the Dead Sea Land to holiday villages on kibbutzim, the past and the present fuse to create a magic that is hard to describe in words.

Few places in the world hold the importance of Qumran, an active archaeological site that continually endorses its discoveries as being the earliest relics of the birth of the Monotheistic Religions (Judaism, Christianity and Islam). Around this important site, there is extensive tourism in hospitality villages in the local kibbutzim, natural beaches, impressive attractions, and unique hiking trails.

The Heart of the Dead Sea, as its name suggests, is the beating heart of the Dead Sea Land – the place of King David, and of countless springs emanating from the earth. This area is known for its abundant Nature Reserves: Einot Tzukim Reserve and Ein Gedi - the only settlement in the world planned as a Botanical Garden - and many other attractions alongside diverse accommodation options of all levels.

Ein Gedi Nature Reserve and Kibbutz Ein Gedi are significant tourist anchors in the Dead Sea Land, and attract about a million visitors a year. The beauty of Kibbutz Ein Gedi is a rare sight, which befits and encourages such unprecedented tourism… From its wild Botanical Garden, impressive hotel, B&Bs and Khans with spectacular views, to its embracing community that lives and breathes tourism.

Masada is a national icon and one of the most recognized brand-names in Israel and abroad. The Masada National Park invites over a million visitors a year and on its summit, it has been customary, for over two decades, to hold the Tamar Festival with the most famous sunrise shows in the country. At the foot of Masada, you can find the Natural Cultural Arena, which holds the great performances of the Tamar Festival while, throughout the year, the area serves as a sought-after night-camp. In recent years, a new initiative has been established in Masada - the Dead Sea Research Institute, which is used by scientists and intellectuals for research and development of the area, alongside conferences and exhibitions.

The Ein Bokek area is an extraordinary oasis in the Dead Sea Land. It features the hotel complex with about 4,000 guest rooms of all levels, shopping and entertainment centers, a new promenade and extremely well-kept beaches. Next to the hotel complex is Neve Zohar, which offers a variety of accommodation within easy reach of the beaches of Ein Bokek and Hamei Zohar.

This part of the Dead Sea Land is known for its dominant "fire" component. From the sulfur rocks at Masada and Sodom, to the lively tourist and hotel complex in Ein Bokek and Hamei Zohar, you will find diverse content of great interest. Heritage sites alongside extreme sports attractions, well-kept beaches and a new promenade, indulgent hotels and Spa centers, zimmers, lodges and rural khans, are just some of what the southern Dead Sea Land has to offer.

The Kikar Sodom area includes the settlements of Neot HaKikar and Ein Tamar, with a series of hiking trails, springs, diverse country lodging, artists and workshops, therapists and intellectuals. This area is rare in its natural beauty and is associated with Biblical Sodom. Today, and as an antithesis to the distant past, the settlements of Kikar Sodom offer warm, cordial hospitality and are inhabited by a friendly and exceptional community.